We make hair contact
before eye contact.

SUMMARY

Rebranding a popular Toronto-based hair salon for the Vaughan market.

Established in 1998 in Toronto, Stars Hair Salon has opened its doors to thousands of satisfied customers locally. Upon making the move to Vaughan, they commissioned PILOT Brandesign to rebrand their identity and marketing material.
PROCESS
Although the old identity and branding was unique and original, it needed to be stylistically updated to a more modern graphic direction.
Product
The new identity features contemporary typography with simplified and graceful graphics, giving it to a luxury feel yet still vintage iconography to echo its roots in style and tradition.
After 2018 renovation of the Cathedral's interior, the Archbishop commissioned PILOT Brandesign to work replace the small-sized Stations of the Cross reliefs that surrounded the Church interior. The new Stations of the Cross were nearly life-size to about 4 x 6 feet and acted not only as new visuals but also as sound absorbing panels

Absolutely stunning selection of bridal dresses! They truly made my expereince FUN and EXCITING. We bought our mother’s dress, and all the bridesmaids dresses from there, not to mention my Beautiful Bridal Gown!! I had a glamourous day! PERFECT to say the least.

Michael C.
Customer

CLIENT & PROJECT OVERVIEW

YEAR

2015

LOCATION
Toronto, Ontario, Canada

INDUSTRY
Retail

RESEARCH

Project planning, Strategic planning, Brand positioning.

DESIGN

Identity, corporate communications, advertising, copywriting, concept development, branding, signage, installation, environmental graphic design.

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